So, I recently hosted a webinar about how bloggers can partner with and make money from working with brands. I thought that my work in public relations/digital marketing and my knowledge of blogging would help others and give them the tools they need to approach, pitch and work with brands.
The conversation was going great, and people had lots of amazing questions about monetization. I felt great because I answered every question with something based on my experience.
But after the webinar was over, I started to reflect on how everything went and the questions that were asked, and I literally wanted to hit my head against the wall...repeatedly...because I forgot to emphasize one important thing.
You cannot monetize your blog if you don't think of it as part of your business plan.
This is, like, the most essential thing ever to understand. Think about it: there isn't any huge company or successful entrepreneur that only makes money from the content of the blog (and if you know of one, I'll buy you a beer if you can prove me wrong.)
No. They make money off of the products they sell, the services they offer, the affiliates they have, the expertise they possess (that then gets them speaking gigs, writing jobs), the partnerships they make (with other companies or entrepreneurs), the list goes on and on.
See, their blog is just one part of their content marketing strategy. They use the content from their blog to do a variety of things:
- Build brand awareness
- Tout their expertise and authority in their niche
- Share news and updates
- Create a trustworthy connection with their target audience
So what does that mean for you?
If you don't care about monetizing your blog, then you should continue doing what you're doing right now. But if you want to get serious with making money from your blog, this is what you have to do immediately.
You have to stop treating it like a hobby.
A hobby mindset is way different from a business mindset, and making this transformation can result in a larger community, increased awareness of your business and more money in your pockets. Those all sound amazeballs to me...what about you?
If you want to know how to transform your blog to a business, I can teach you exactly how to do this without spending tons of time, money or effort. I'm sharing the exact steps you need to take in my FREE 10-day email series.